BLOG
Launch notes.
Guides for getting an app ready for launch day: store specs, preview videos and the assets around them, checked against the official sources.
01. ARTICLES
Launch
App launch checklist: every asset you need before launch day
Every launch asset in the order to make it, from 4 weeks out to the day after, with the specs to check.
Promo videos
How to make an app promo video
Length by use, a 30-second structure, the format each platform wants, and how to show your UI.
Store videos
App Store preview video: specs and rules
Every accepted size, the encoding settings, and what Apple lets you show in 30 seconds.
Launch
Product Hunt launch assets: image sizes, video and copy limits
The 240 × 240 thumbnail, 1270 × 760 gallery, YouTube rules, 60-character tagline, and what to put in each.
Promo videos
How much does an app promo video cost?
Real prices and time costs for every route, from a free screen recording to an agency billing by the minute.
Store screenshots
Google Play screenshot sizes and feature graphic
The phone size Google wants, every device type, the 1024 × 500 feature graphic, and what Play rejects.
Store screenshots
App Store screenshot sizes for iPhone and iPad
The iPhone size Apple now requires, the largest one to export, the iPad size, and the rules App Store Connect checks.